For increased sales and new customer acquisition, eBay and Amazon stores perform! 

eBay & Amazon Business Consulting 

If you are looking for an expert in developing Amazon and eBay stores, I can help. I have extensive experience in e-commerce in general, and in Amazon and eBay stores in particular. I will help you create and launch your store, manage and optimize products for search and sales, understand the nuances of running stores on these platforms, help design your listings, develop your online business processes, cultivate your feedback ratings, use the Amazon FBA program to your advantage, create detailed financial models to aid in decision-making, and much more.

 

If you are a small-to-medium sized business (SME) owner, you may run a website which isn't giving you the ROI that you expect. It's tough for small businesses to break into e-commerce. There are ways to break into e-commerce, learn, and grow, without a huge investment. As an advisor, I can help you compare and weigh the pros and cons, of developing your own ecommerce website versus operating your own stores on Amazon or eBay (or all of these!)

 

Why eBay or Amazon?

There is a huge difference between an individual selling some old junk on eBay for a few bucks, and a real company sustaining a real eBay or Amazon business for profit, and really doing it right. It's true that it's easy to just start selling on eBay or Amazon. But, to do it at scale, and be consistently profitable, that's the tricky part.

 

More and more large enterprises are launching stores on eBay and Amazon. There are some significant advantages for doing so; especially in terms of incremental sales and new customer acquisition. There are also great operational efficiences if you know what you're doing. That's how I can help you.

 

Another reason: Many SMEs (Small/ Medium-sized Enterprises) who are not running significant or successful e-commerce operations can find it daunting to get started. There are significant startup costs to do it right, not to mention staffing requirements that may make it impractical for small businesses.

 

Amazon, eBay, and the other marketplaces (Sears.com Marketplace, Buy.com (now Rakuten.com), and Newegg.com, to name a few) handle a lot of the infrastructure, marketing, and traffic-building for you, so that can be great way to get started in the world of e-commerce, learn, and grow your business. No expensive Google Adwords accounts needed. No web developers or web designers needed. You will need someone to process the orders!

 

So, how much does it cost to sell on the marketplaces? It varies by marketplace and by product category. eBay's cost structure is the most confusing, while Amazon's is the most expensive. You can see a side-by-side comparison of eBay, Amazon, and other marketplace selling fees on my marketplace commission comparison page.

 

There are many businesses whose revenues exceed $1MM per month on eBay and/or Amazon. That's not realistic for all businesses; but for many, doing $100,000/month or more is attainable.

 

Lastly, it's not your mother's eBay anymore! You don't have to use auctions to sell on eBay. Though I do have extensive auction knowledge and recommend doing some auctions, the majority of your business should be normal fixed-price sales on eBay. I'll show you how using auctions will enhance your eBay business. 

 

Check out my recent research on Buy Buttons!

 

Want to Create a Great E-commerce Webstore?

It's enticing, right? Customers from all over the country, or even all over the world! But how do you build a first-class e-commerce site? Where do you begin? What does it cost? Can you do it without hiring a bunch of people? (No) What else is necessary besides just having a website? How can you give your customers a first-class customer experience, and still make money?

 

Developing a successful online business in neither easy nor simple. Mistakes can be expensive. With my years of retail, merchandising, e-commerce, and marketing experience at multiple Internet Retailer 500 companies, and my formal training, I can help answer these questions. We will look at your business together to understand your business, resources, and objectives, and start designing a multi-year plan to achieve your growth goals. If you don't have a lot of technical resources, I can help you identify and outsource whatever you need. To be a successful e-commerce, online retail merchant, even on a small scale, you need staffing and expertise in three primary, but diverse skill sets: digital marketing, merchandising & promotions, and technical aspects including web development, web design, database management, and systems integration.

 

You'll need to start off with a good, well-rounded consultant, an e-commerce manager that practices and studies the industry, keeps up with changes and best practices, and understands that you need to run a profitable business. That's where I can help you. In addition to helping you plan out a ecommerce infrastructure and timeline, I can help you with vendor selection: web hosting company, PPC and email marketing services, web development/design firms, and so on. I will be your guide through this process.

 

About Me

I have been in retail and e-commerce for a long time! I have extensive experience managing big-box retail stores; and have a great understanding of consumer psychology and how to run a retail business, including managing sales, inventory, and human resource issues.

 

Lastly, my e-commerce experience includes working on topcertified education specialist trained by ebay Internet Retailer 500 websites such as Circuitcity.com and JTV.com. My ecommerce roles include diverse responsibilities, including general management, merchandising, new product development, project management, business planning, financial analysis, budgeting, and competitive research. Online marketplaces (Amazon, eBay, Buy.com, and others) are my specialty. I am a Education Specialist, trained by eBay.

 

I have a MBA from Virginia Commonwealth University (concentrations in Marketing & Finance), am a PMI-licensed PMP (Project Management Professional), and am a former U.S. Army Officer. I'm currently employed as a Director of Marketing & E-commerce.

 

Contact me today: (414) 343-6202 (cell), or vial email: rwingender@gmail.com

Testimonials

Amazon had shut down our store, and eBay was sending us warnings. With Rick's help, we got the store re-opened; improved our listings and our seller ratings on both sites. We engaged in the Amazon FBA program. We made a lot of changes. Rick taught us a lot about how to run a profitable business on both Amazon and eBay, and our sales increased dramatically.

--Matt S., Custom Diesel, Inc.

 

At JTV, we were looking for ways to acquire more new customers. Rick helped us launch a new eBay store as a "proof-of-concept." It worked. The majority of our eBay customers had never purchased from us before, and some of the subsequently purchased from our main website, jtv.com. Rick then helped us launch a partnership with Channel Advisor, and we're looking to grow this business even more.

--Tim E., SVP of Strategy, Jewelry Television

 

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